** Career Mktg. -Semester I & II - 2019-20 **
**** Career Info & Exploration Marketing - Semesters I & II - 2019-20 ****
Daily Agenda - Links to an external site.
Our Shared Class Google Drive Folder Links to an external site.for this semester
Student, please bookmark these links above so you do not have to access Canvas everyday
OUR PCSC SOCIAL MEDIA PLATFORMS-
Make sure you are connected to all media platforms while enrolled in this class. It is recommended you establish separate accounts while in this class but not Facebook (explained why later). You can use your school issued computer to establish new accounts while in this class.
FACEBOOK PAGES:
Click here Links to an external site. for all PCSC official Facebook Pages
- PCSC Facebook Links to an external site.
- PHS Facebook Links to an external site.
- WSOI Facebook Links to an external site.
TWITTER ACCOUNTS:
Click here Links to an external site.for a list of all PCSC official Twitter accounts
- Links to an external site.PCSC Twitter Links to an external site.
- PHS Twitter Links to an external site.
- WSOI Twitter Links to an external site. Links to an external site.
OTHER SOCIAL MEDIA ACCOUNTS
- PCSC Pinterest Links to an external site.
- Links to an external site.PCSC Instagram Links to an external site.
- PCSC LinkedIn Links to an external site.
MAJOR PROJECTS IN THIS CLASS Download MAJOR PROJECTS IN THIS CLASS
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SOCIAL MEDIA POSTING ASSIGNMENTS TO MARKET PCSC
- This will be an in class assignment you can complete in a 1 week period as long as you use your time wisely
- If you do not get finished in a 1-week period you will be required to complete the assignment as homework
- Click here to access the Career Marketing Social Media grade rubrics Download Social Media grade rubrics
Post equals= 1 legit #, 1 written message, & 2-4 pictures
- A written Tweet: plus (2 pictures) plus a legit # Hashtag and a written post about what you are promoting. You have access to Twitter in this room on our webzone-- Please let me know if you do not have access at home to the Internet and/or social media.
- How this works is you post your tweet and then I will retweet your tweet, as long as there are no spelling errors.
- If you forget to tag the school there is nothing I can do to give you the lost points... unless you delete your tweet and retweet.
- You can use your cell phone to tweet out your message or use your computer in our class when you are connected to webzone. If you can't tweet on the spot at an event you are covering because you don't have a smart phone - no problem.
- You will be able to posting your "Tweet" as soon as you can do so on your Twitter account via your school issued computer in our room. If your tweet was done right and you tagged @PlymouthCSC_IN or @PlymouthHSpcsc ... Lykowski will be notified when you post automatically as long as you are following us.
- What is a hashtag? Links to an external site.And What do I do with a hashtag Links to an external site.?
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What is a Tweet? Links to an external site. How do I use a hashtag on Twitter? Links to an external site.
Post equals= 1 well thought out message, + (4 pics) + 1 LEGIT #hashtag ** You will be posting as an administrator on Facebook-
- A written Facebook post: (4 pictures), a # Hashtag (Pictures can be the same ones used for Twitter) and well written post about the: who, where, why, when and what of what you are shooting.
- When you post you must go to our Plymouth High School Facebook page and post on our timeline as a draft
Post equals= 1 picture/or a collage of pics 1 well thought out message + #hashtag and TAG @PlymouthCSC_IN
- A written Pinterest post (1 pictures) (can be one of the same ones used for Facebook & Twitter) BUT YOU WILL HAVE TO MAKE SURE IT MATCHES YOUR PICTURE-- Plus a #Hashtag and a written post about what you are shooting... that tells the person who looks at it, the why, when, where, what and who.
- "Click here" Download "Click here" to see the Pinterest grading rubrics.
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Pinterest and why should I care Links to an external site.? Getting Started on Pinterest Links to an external site.! Using Hashtags on Links to an external site. Pinterest
Plymouth Pilgrimage Project (Yet to be determined)
- 2018 - click here Links to an external site. - To see the finished Plymouth Pilgrimage the Career Marketing class created with PCSC Marketing Director Judi Lykowski
- 2017 - click here Links to an external site. - To see the finished Plymouth Pilgrimage the Career Marketing class created with PCSC Marketing Director Judi Lykowski
- 2016 - click here Links to an external site. - To see the finished Plymouth Pilgrimage the Interactive Media Marketing class created with PCSC Marketing Director Judi Lykowski -
GROUP PROJECT: (OR SOLO) (2nd quarter) or advanced Career Marketing student
- Promotional PACKAGE/ TESTIMONIAL Package
Links to an external site.
(voice narration) - one group members will voice the story along with using interview soundbites (1:30-2:30)
- Promotional NAT/Package Links to an external site. (no voice narration) - the story will only be told with interview soundbites weaved together (1:30-2:30)
- GROUP PROJECT: (PSA Links to an external site. OR PROMO Links to an external site.) (:30 or :60)
Motion
A MOTION TUTORIAL FOR BEGINNERS: Links to an external site.
REMEMBER ASSIGNMENTS ARE DUE ON THE DATES THAT ARE POSTED BUT I AM WILLING TO WORK WITH YOU TO GET SOMETHING IN-- IF NEED BE - YOU WILL BE DEDUCTED EACH DAY 1 POINT PER DAY UNLESS OTHERWISE NOTED.
FINAL
Our CIE Marketing final is 100% project based and is worth 20% of your yearly grade
- 1st semester students must create a video resume portfolio (2:30 to 3:30 in length) including their best work.
- Students can use iMovie or Final Cut Pro to create their final resume
- It is to your benefit to keep all of your best work in a Google Drive file folder of your own. Therefore when the week of finals nears you will be able to locate all of your standout work and compile your website as effective as possible.
- Returning students will be creating a website portfolio - Click here
Links to an external site.for the Rubric
- It is to your benefit to keep all of your best work in a Google Drive file folder of your own. Therefore when the final week nears you will be able to locate all of your standout work and compile your website as effective as possible.
- Please plan 8-10 hours to create your website. Weebly nor WIX are blocked here at PCSC. It is suggested you use one of the two for that purpose.
- If you have real publications posted to the PCSC website, a local radio station or TV station's website you can link these examples to your portfolio website.
- Important to note it is more than likely required that your video projects must be uploaded to a third-party website such as YouTube to be able to like your required video projects to your website. Or at least that is what WIX and Weebly require unless you are a paid member and purchase storage. So please plan ahead so during the final you are behind.
What is LinkedIn? Links to an external site.
How can I really benefit from using LinkedIn now while in high school? Links to an external site.
LinkedIn lowered age to 13 so students can get ahead Links to an external site. Links to an external site.
RESOURCES:
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Class Syllabus Download Class Syllabus (Example only)
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Vertical Video Syndrome (VVS Links to an external site.) -- KNOW THE SIGNS MAKE SURE YOU DON'T HAVE IT!
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WHERE CAN I GO TO COLLEGE TO STUDY A MULTIMEDIA MARKETING RELATED FIELD? Links to an external site.
- Ball State University Links to an external site.
- Full Sail University Links to an external site.
- Indiana University South Bend - New Media Links to an external site.
- Ivy Tech State College Links to an external site.
- Franklin University Links to an external site.
- North Central College Links to an external site.
- The Illinois Institute of Art-Chicago Links to an external site.
- Taylor University Links to an external site.
How to Select a School good in a digital marketing program.
Those who wish to become interactive media designers and developers should take care when choosing an interactive media school. People in these careers often specialize, so students should make sure the specialization area they are interested in is highlighted in the program. Specialization areas include game development, music video production, desktop applications and real-time 3-D design.
Further considerations for students in this field:
- As many interactive media designers and developers are self-employed, students who want to go into business for themselves should choose a program that includes business courses such as marketing, ethics, business law and finance.
- A portfolio project demonstrates skills to potential employers, and because interactive media refers to digital media, students need to make sure the program they enroll in offers digital portfolio creation for the Web, CD-ROM and DVD.
Who is your teacher Judi Lykowski